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medium
Dormant Account
Detected: 2026-03-12Inactive Savings Pot
Savings sub-account has seen no transfers or withdrawals in 4 months.
Business Impact: AED 5,000 balance retention
Why This Signal Fired
previousTxCount
5
currentTxCount
0
dormantMonths
4
lastActiveDate
2025-11-20
AI Analysis
MEDIUM: This savings pot has been stagnant for 4 months. Data shows the customer (Timmy) has started saving with Mashreq instead, likely for their 2.0% rate. Re-activating this pot through a 3-month interest rate 'Step-Up' could recapture the AED 5,000+ monthly savings flow that has been diverted to competitors.
Recommended Offers
#1
80/100
Dormancy Waiver
We've waived your dormancy fees—start using your card today
In-App
AED 5,000 balance retentionTiming: detecting dormancy
AI Scoring — why this offer is ranked #1
Revenue 55
Conversion 85
Relevance 95
Urgency 85
“Timmy, let's jumpstart your savings. Add AED 1,000 to your savings pot this month and we'll add a AED 100 bonus, plus boost your interest rate to 2.25% p.a. for the next quarter.”